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M-Power


Jun 23, 2021

Struggling to attract clients or your ideal audience with your vision or message? Maybe you need help crafting the perfect elevator pitch so you can stand out from the crowd! In today’s episode, I invite communication consultant Neil Gordon to talk to us all about crafting the perfect elevator pitch (a.k.a. your silver bullet!) and how you can use his formula to create a concise, impactful message that resonates with your people and leaves them curious and excited about what you have to offer! 

We dive into:

  • [5:10] Neil’s background in book publishing and career history
  • [6:15] The fiction novel that shattered his worldview (and what came after!)
  • [9:30] Identifying if your silver bullet is getting lost in your messaging (and what to do about it!)
  • [13:15] Neil’s BEST advice for where to start when creating your killer elevator pitch
  • [15:00] A common mistake Neil sees with public speakers (and how to avoid it!)
  • [17:15] Why developing your silver bullet or elevator pitch is SO important for your business and career
  • [17:50] The 2 MOST IMPORTANT things you could be missing out on when discussing your work with others (and how your silver bullet can help!)
  • [21:30] Where you could be going wrong with your elevator pitch (and how this can apply to all communication!)
  • [33:00] How to tailor your message to a large audience so you can be in service to a larger body of people
  • [39:30] Some practical tools to help you craft a silver bullet that gives your people chills
  • [46:00] How to work with Neil and a FREE resource from him
  • [47:35] Neil’s advice for putting what we’ve learned into action - TODAY!





Connect with Neil Gordon here:

www.neilcanhelp.com (neilcanhelp.com/contact to get in touch), or on LinkedIn at: https://www.linkedin.com/in/neilcanhelp/



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